bookbashuk Chapter 505
Chapter 505
The arrival of August 12th kicked off the battle of the new year's discount festival.
All major e-commerce platforms have shown all their tricks and are ready to fight.
And this year, because of Dongdong's slapping operation, it has become the only online shopping platform whose transaction amount has decreased compared with last year.
After all, the things on it are not unique.
What is on Dongdong, Taotao and Xixi can also be found, and the price may be even lower.
In the past, in the eyes of male consumers, there was a hidden contempt chain for shopping platforms.
Dongdong> Taotao> Xixi.
But this time, the slapping operation made consumers who bought things on Dongdong become ordinary men and were laughed at by others.
So some people embraced other platforms.
This kind of e-commerce platform has almost no impact on Fanxing Mall.
Fanxing Mall is not so much an e-commerce platform as it is an online version of Fanxing Store.
It is full of Fanxing's things, and consumers have long formed a habit.
In addition, Fanxing's main focus is on Fanxing Film and Television.
There is no rigid sales target for Fanxing Mall, so no aggressive marketing activities will be carried out.
Steady and steady.
…
Dongdong headquarters.
Xiao Qiangzi looked at the statistics handed over by his subordinates, and his face turned black.
Generally speaking, the sales peak of the 812 discount festival is in the early morning of August 12.
Because the discounted goods are basically limited in quantity, in order to grab them, many consumers will choose to stay up until the early morning to place orders before going to bed.
Now the statistics have not only not shown an increase, but also decreased compared with last year.
At the same time, other peers excitedly announced the news of this year's 812 discount festival setting a new high this morning.
It is impossible to shirk it to the sluggish environment.
Otherwise, how to explain the increase in sales on other platforms.
At this time, the marketing director saw Xiao Qiangzi's murderous eyes and was frightened to explain.
"I have fired all the people who pushed this decision, and I accept all the punishments from the company."
"It's useless to say these things. It has already happened. Let's talk about how to reshape the brand image. Double 11 must rise again!"
Xiao Qiangzi is not in the mood to intrigue with his subordinates and listen to them accusing each other.
He is now thinking about how to reduce losses and reduce the impact of this incident on the subsequent Double 11.
However, everyone present shut up about this issue.
This kind of thing is really difficult to handle.
"Cancel the cooperation, increase the discount, and apologize to the public!"
The person in charge can only play a three-piece set of sliding knees.
Xiao Qiangzi shook his head and said, "Not enough, the impact of this incident is still there, what I want now is how to eliminate this impact."
At this time, a marketing team leader who was not affected by this incident gently poked the supervisor.
Reminded with lip language: Stars.
The supervisor understood immediately and said to Xiao Qiangzi:
"To eliminate the impact of this incident, we can cover it up by establishing a new spokesperson."
"Who?"
"Any artist from the Fanxing system will do."
Hearing the word Fanxing, Xiao Qiangzi frowned.
After a pause, he continued to ask: "Be more specific."
At this time, the supervisor's brain was working rapidly, and the celebrity artists from the Fanxing system quickly passed through his mind.
After taking a deep breath, he said: "If we can invite Fanxing's big boss Cao An to be our spokesperson, we can definitely stabilize the basic market and attract a large number of female users."
"This is impossible."
Xiao Qiangzi directly issued a death sentence to this plan.
What a joke, Cao An's net worth is now higher than his own.
This is still the wealth on the surface.
Since Fanxing is not listed, Cao An may be the only one who knows how much wealth he holds.
Anyway, he would not be surprised if the wealth speculated on the surface doubles or triples.
How could such a person endorse other companies? Even if he wanted to, he couldn't afford it.
"It's really impossible, but there are many artists in the Fanxing star system. I think Zhang Songwen and Zhu Yilong are both good men.
These two have a huge fan base because of "The Martian" and "Avengers" series."
"But I think if we want to stabilize our male users, Liu Yifei and Gao Yuanyuan are good choices."
Hearing these four names, Xiao Qiangzi finally began to think about whether this plan is feasible and worth it.
At this time, asking someone to endorse is obviously hoping to borrow the other party's influence to calm down their mistakes.
The endorsement fee will definitely be higher than usual.
"Let's contact Fanxing first and find out the price."
There is no better way for the time being, so they can only ask Fanxing first to see if it is possible.
However, the request they sent to Fanxing is temporarilyNo one was dealing with it at that time.
Unless it was something particularly urgent, it had to give way to today's anniversary event.
Since the early morning, it was Fanxing's own anniversary celebration, and all consumption sectors of Fanxing had experienced rapid growth.
Not only did the transaction volume of Fanxing Mall hit a new high, but the number of transactions in other places, especially the Oasis trading platform, also increased sharply.
Because the official sales props in Oasis and the agency fees for transactions with star coins were also discounted.
So many transactions that had been finalized before were concentrated on this day.
People holding star coins also chose to consume or sell during the anniversary celebration.
The transaction volume of various departments of Fanxing has increased significantly because of this anniversary celebration.
On the morning of August 12, Cao An had been in the office receiving various reports.
It can be said that this anniversary promotion was a complete success.
This joy lasted until noon.
After lunch, he did not return to his office, but came to a reporting hall in the Fanxing Building.
At 2 pm, the new product launch of Fanxing Group will be held here.
Each company will take turns to announce their new projects and news for the next year.
Originally, this kind of press conference was scheduled in the evening, but there is a company anniversary party this evening.
The press conference gave time to the party.
After attending this press conference, Cao An will fly to Shanghai without stopping.
Fortunately, he has his own private plane and does not have to wait for the airline's schedule.
He only needs to apply for registration with the Aviation Administration.
He can go whenever he wants.
The company's artists, invited guests and party staff have already gone to Shanghai to prepare.
During the on-site preparation, the official live broadcast room of Fanxing was also opened on major live broadcast platforms.
It's just that there is no live picture, but various trailers.
Various movies, TV series, and promotional videos of activities are played in turn.
Although August 12 this year is Monday, it does not prevent netizens from sneaking a peek at today's new product launch live broadcast.
There is still half an hour before it starts, and the number of people in the live broadcast rooms of various platforms has added up to nearly one million.
Among them, the number of people on Fanxing's own platform has exceeded 100,000.
The comments in the live broadcast room are so dense that it is difficult to see clearly.