Let you be a great man, not a scumbag

Chapter 1532: Intangible Cultural Heritage Artist

An Jingsheng raised his eyebrows slightly: "Oh?"

In the past two years, the rise of short videos has been like a surging wave, but it has not yet reached the level of popularization among the entire population.

But it’s almost there, with the explosive growth of Douyin’s live streaming sales at the end of this year.

Only then did everyone truly realize the terrifying speed at which short videos spread.

For An Jingsheng and several other older department heads, they have done relatively little development on this emerging thing.

Moreover, for people in these special jobs, because they have a stable job, they have relatively little motivation to accept and explore new things, and their sense of crisis is not strong.

Over time, these companies will fall into a stagnant state.

Ten years have passed, and the passage of time has caused many people to gradually lose themselves in their familiar comfort zones.

I have lost the fighting spirit I once had.

This is also the reason why so many companies prefer to recruit new people.

In order to move up, newcomers will have a strong drive.

Moreover, compared with older people, young people are usually more curious about new things and more willing to explore unknown areas.

This kind of fresh thinking and ideas that are closely connected with the market can often bring new innovative vitality to enterprises and companies.

"The traditional way of selling in stores has gradually lost its competitiveness for this kind of intangible cultural heritage products," Jiang Cheng said thoughtfully, "but if these products are sold on the Internet, the results may be very different."

As soon as he finished speaking, Chen Hong immediately spoke up: "In fact, when we were discussing how to protect these traditional crafts, we had already tried to open an online store. However, the actual effect was not satisfactory. Although some people bought it, the quantity was not large and it was not enough to cover basic living expenses."

"The traditional online store model is outdated. By the way, did the internet celebrities we invited today come here specifically to shoot the video?"

As soon as Jiang Cheng finished speaking, a hint of pride that was hard to conceal emerged on Chen Hong's face.

"Haha, you're right!" The other party replied with a smile, "Yes, I heard that online celebrities visiting stores and getting likes on videos are very popular now, which can bring a lot of attention. By the way, the intangible cultural heritage videos shot by Qiao Yinyin under your company have a high number of hits online, and Chengdu Xiao Tiantian has brought a large number of tourists to our Chunxi Road."

“Besides shooting videos, do you have any other sales methods for these products?”

Hearing this, several people shook their heads.

"Our main goal now is to use the power of online videos to let more people know about these intangible cultural heritage products and traditional crafts," one of them explained.

"Internet celebrity promotion is indeed a very good method, but relying solely on internet celebrity promotion may not be enough to make intangible cultural heritage truly break out of the circle." Jiang Cheng put his hands in his pockets, staring at the intangible cultural heritage embroidery in front of him.

He said thoughtfully: "If intangible cultural heritage wants to truly break through the traditional circle, it must rely on the power of market traffic. At present, live streaming is in its early stages of development, and people are still full of novelty about online celebrities bringing goods. For example, in tonight's performance, online celebrities can wear styles co-branded with intangible cultural heritage, and then warm up in the live broadcast at the same time."

The other people seemed to have no idea about the model that Jiang Cheng was talking about.

They looked at each other in bewilderment and asked, "Live broadcast warm-up? What does that mean?"

Looking at the embroidery in front of him, Jiang Cheng suddenly thought of Qiao Yinyin.

Recalling that she had told him a few days ago that she wanted to build a personal brand, Jiang Cheng knew that she was a person with a lot of ideas and the concept of monetization.

Thinking about it this way, Jiang Cheng did not directly mention live streaming to sell goods.

He then said, "As you just said, Qiao Yinyin from our company has done several episodes on the promotion of intangible cultural heritage. I believe that you must have seen her work before you invited her. Our original intention of filming this is also for the promotion and protection of culture."

After Jiang Cheng finished speaking, several people nodded.

Jiang Cheng actually wanted to get Qiao Yinyin to endorse and sell the various crafts at these exhibitions.

However, the people present were all experienced, and he was still thinking about how to make them feel that he took on this project out of his own conscience and not for personal gain.

Jiang Cheng's words made the leaders present think deeply.

Director Chen touched his chin and asked, "Mr. Jiang wants Miss Qiao to help us promote these intangible cultural heritage products?"

When Jiang Cheng heard the word "help", he smiled in his heart.

As expected of an old fox, Jiang Cheng smelled a hint of freeloading.

In fact, Jiang Cheng had no intention of letting Qiao Yinyin make money through intangible cultural heritage.

First of all, there is no shortage of money, so there is no need to do this.

Secondly, even if you really make money from intangible cultural heritage, you may still get a bad reputation.

The real reason for wanting to take control of the promotion of intangible cultural heritage is to establish a good personality for Qiao Yinyin.

You know, many internet celebrities will eventually fail when selling goods through live streaming.

The main reason is that their characters are not solid enough.

Take Qiao Yinyin for example, her food development channel is actually a very good development direction.

The original intention of launching the additive-free grilled sausage is undoubtedly good.

However, as time goes by, people will surely come to see her as a pure businessman.

Then her efforts and persistence in the field of gourmet food are ignored.

However, if Qiao Yinyin could be given the title of "Intangible Cultural Heritage Guardian Artist", the situation would be very different.

Generally speaking, netizens tend to be more tolerant of people with such titles.

Because she sticks to certain beliefs, we may even have more confidence in the products she makes and think that she is a very conscientious person.

In this way, Qiao Yinyin, who might have been regarded as a money-making anchor, can instantly transform into a highly praised conscientious entrepreneur.

Combining commercial realization and cultural communication into one, it not only finds a way out for intangible cultural heritage, but also paves a long-term path for internet celebrities, killing two birds with one stone.

"More than just promotion." Jiang Cheng smiled slightly, "I think we can establish a long-term cooperation model. For example, let Qiao Yinyin become the promotion ambassador of intangible cultural heritage products such as Shu embroidery, and use her influence to attract more people to pay attention to these traditional crafts, and use live streaming and online customization to promote these products."

Hearing this, An Jingsheng, who had been silent all this time, had a gleam in his eyes.

His eyes turned to Jiang Cheng.

That look seemed to say: "Young man, you are trying to use official resources to gild your people."

Well! It seems that no matter how carefully I choose my words, I still can't hide it from these old foxes who have been working in various levels.

Since everyone has seen through it, Jiang Cheng just says it straight.

Chen Hong suddenly interrupted: "Mr. Jiang, how do you actually do live streaming sales? We've thought about it before, but we always felt that these artworks were not suitable for hawking sales."

Jiang Cheng glanced at everyone present and tapped lightly on the display case glass with his fingertips, making a crisp sound.

"In fact, the biggest difficulty in inheriting intangible cultural heritage is that young people cannot see the prospects of working in this industry." He suddenly changed the subject, "Director Chen, do you know how much a Shu embroidery apprentice earns per month now?"

Director Chen was stunned: "This..."

"It should be less than 3,000 yuan or even a penny." Jiang Cheng asked himself, "And it is common for a live streamer to earn 30,000 yuan a month. That's why no one wants to learn these skills."