bookbashuk Chapter 38: Business Takes Flight
Chapter 38: Business Takes Flight
three days later.
Tin Shui Wai, Man Kee Factory, temporary customer service office.
After the TV broadcast, Wenji Beef Balls became an instant hit, with orders pouring in every day.
Fortunately, Song Zhaowen was very farsighted and not only organized a freight team in the city consisting of more than twenty box trucks, but also Ye Rongtian was in charge of the team.
There is also a customer service team that is temporarily in charge of Limei.
The group consists of more than thirty women from Tin Shui Wai village.
The piercing phone ringing was like a machine gun, going on and on without stopping for almost a second! The customer service ladies were each guarding a phone, their voices hoarse from shouting, and their faces were flushed red.
Because it was a rushed start, none of us had any experience.
Fortunately, the product is strong, so for now there's no need for them to be polite; they just need to answer the phone.
"Hey, where are you? Rong Kee Tea Restaurant? You need to order? How much? Five hundred boxes?! Boss, even with the production line running at full capacity, we can't keep up. Register first, let me estimate? It'll be at least three days from now. What? You want to pay more? Boss Rong, it's not about the money. I know you're anxious, but you still have to wait. I'll mark this urgent order for you and do my best."
Compared to his cautious approach the first time, Boss Rong went all out this time, ordering five hundred items in one go.
"Hey!? Zhou Zhou Convenience Store wants 500 items? I'm so pissed off! I can't even squeeze out 50 right now. Wait for notification, wait for notification, please register first." The local woman covered the microphone and shouted at Li Mei, who was recording information: "Ms. Li, Zhou Zhou Convenience Store, Tsim Sha Tsui branch, wants 500 items, a big order."
Limi's hair was disheveled, sweat beaded on her nose, and she was completely disheveled. Her notebook was filled with dense writing, her fingers aching from the rapid typing. From nine in the morning until now, her world had consisted only of ringing phones and order numbers; her ears were ringing. She had already collected orders from over eighty companies, and this was just the beginning…
"Hold on, the boss values me so much, I can't afford to make any mistakes."
The third floor, Song Zhaowen's temporary office.
"Bang!" The door was kicked open, and Xiao Zhuoxiao rushed in like a whirlwind, holding a piece of paper covered with writing: "Ah Wen, we can't hold on anymore! All the night stalls and convenience stores in Hung Hing Po Lan Street and Sham Shui Po are sold out; they're nagging me like crazy. That Prince Brother has even been calling me non-stop, saying that if there's no more supply, his hot pot restaurant will have its signboard smashed."
"Brother Wen, please help me out~ We're all friends in the underworld, face is more important than anything."
When it comes to embezzling money, the top leaders of Hung Hing have an excellent sense for it.
They all contacted Xiao Zhuoxiao, who has a wide social network, saying that they are all friends in the underworld and that they can pool their money together.
Song Zhaowen stood by the window, his back to the frenzied noise, gazing at the long line of trucks waiting to be loaded in the factory yard outside, and gave orders like a general commanding his troops.
"I understand. Since the Crown Prince has already called you, his influence is paramount. Prioritize providing for him, provide as much as you can. You personally escort the car over there, and make sure nothing goes wrong."
"Understood, Brother Wen!"
Xiao Zhuoxiao straightened his chest, a surge of hot blood rushed to the top of his head, and his heart burned like a flame!
Who is Prince Brother again? He's the boss of Tsim Sha Tsui, the number one leader of the Twelve Halls of Hung Hing.
He was just a blank paper fan.
The prince had spoken to him so politely just now; he was proud of that, enough to brag about for ten years. It was all worth it, no matter how tired he was! He turned and rushed out the door, his steps quick and powerful.
It wasn't that Song Zhaowen was afraid of the Hongxing Crown Prince.
This formidable man truly occupies the most prosperous and lucrative territory in all of Hong Kong.
If I want to expand my business to Tsim Sha Tsui in the future, I'll inevitably have to deal with this dragon. So, I'll do him a favor now, and everyone will be happy.
Song Zhaowen instructed Ma Ziqiang, the production manager beside him:
"Tell the guys below that they have to work overtime this week, even if they don't get a good night's sleep, but I'll pay them triple wages; by the way, they'll be paid on a piece-rate basis, the more they work, the more they earn, and they need to keep the machines running non-stop—I want to see production double."
Ma Ziqiang nodded repeatedly: "Brother Wen, don't worry. With triple pay, the staff will be so eager to work that they won't even have time to eat; not to mention you'll get commissions; they'll be holding their lunchboxes right next to the machines while they eat. And I'll be there to supervise."
Finally, Song Zhaowen's gaze fell on Xu Wenbiao, who was exhausted and on the verge of collapse: "Wenbiao, you'll be working the hardest from now on. You understand legal and accounting regulations, so draft a distribution contract template. I think we'll have some really big fish coming to us to discuss exclusive agency rights."
Xu Wenbiao was taken aback: "Boss, if our business is so good, why don't we do it ourselves?"
Song Zhaowen walked up to him and patted his sweaty shoulder: "Wenbiao, business is doing very well, but do you know what our biggest weakness is?"
Xu Wenbiao adjusted his glasses and pondered, "Production capacity? Raw materials? Or manpower?"
"Neither," Song Zhaowen shook his head. "It's about the channels, the depth and breadth of our own directly operated channels. Our current popularity is due to TV advertising and the initial distribution points, but maintaining the momentum, covering the entire Hong Kong, and even penetrating supermarkets and convenience stores in the future, cannot be achieved by us running around to each store one by one. Moreover, maintaining so many scattered customers would be too costly to manage."
He pointed to the waiting trucks outside the window: "Look, right now, the ones urging us to deliver are mostly tea restaurants, street food stalls, nightclubs, and even companies like Hung Hing Prince that own their own shops. But the real giants—those large chain tea restaurant groups (like Cafe de Coral and Fairwood), chain hot pot restaurants, department store supermarket purchasers, and even overseas distributors—haven't really entered the fray yet. Once they set their sights on our products and want to make large-scale purchases or take on regional agency rights, we simply can't handle it with our current model, and we can't provide good service either."
Xu Wenbiao suddenly realized: "So, boss, you want to... grant agency rights? Use someone else's channels to quickly capture the market, while sharing the risks and costs?"
"That's right." Song Zhaowen nodded. "We control the core production, brand, and exclusive distribution rights. We entrust regional distribution and terminal maintenance to capable agents. We earn wholesale profits, which is more stable and allows us to quickly recover funds to expand production. Agents leverage their local advantages to develop and maintain the market, creating a win-win situation for everyone."
"Wenbiao, you're the professional, so these terms are your responsibility. You need to protect our interests while also ensuring that the agents see a profit opportunity and are willing to work with us."
Xu Wenbiao had initially thought that the young boss was just lucky, with excellent products and a willingness to spend money on advertising. Now it seemed that Song Zhaowen's thinking about the business model was far more profound than he had anticipated.
The boss's success was definitely not just due to good luck.
"I understand, boss." Xu Wenbiao nodded solemnly.