bookbashuk Page 848
Page 848
Since the Spark Awards ceremony ended.
The American media turned a blind eye to this, after all, the TGA is also a business for them. Before the Spark Awards ceremony, the TGA had already contacted them to boycott the Spark Awards ceremony.
These media outlets have also united their efforts, since the event might not necessarily become a hot topic in Europe and America unless they report on it extensively.
But who could have imagined that Xinghuo would be so ruthless this time?
The awards ceremony and the gala are combined, and there are so many other exciting events happening during both of them, not to mention the facilities, just the activities that can be chosen from the entire audience.
Its inherent ability to quickly spread viral marketing has once again dealt a blow to the entire American gaming media.
You're not going to report it?
If you don't report on it, all the traffic will be eaten up by independent media. So, some small media outlets have no choice but to start creating their own special feature pages.
As everyone knows, if even one person on a front runs away...
What happened next was clear: the tacit understanding regarding the Spark Awards ceremony was quickly broken, and then, like a battle royale, the various media outlets were delayed for two days.
Suddenly, there was a large-scale media coverage of the Spark New Year's Eve Gala.
Unsuspecting players might have thought that Spark had invested in marketing and promotion.
In fact, Spark did invest in publicity and promotion budgets, but these media outlets did not accept them, since TGA's revenue sharing was also considerable compared to Spark's budget.
In addition, Tencent invested a lot of money in TGA this year, which made them realize that if TGA continues to develop, it will definitely become a good business in the future.
However, water from afar cannot quench thirst.
When the tacit understanding between Western media is broken, capital, in pursuit of traffic, can turn its guns on its allies.
For example, PCGAME, which has always had a strained relationship with TGA, immediately chose a reporting approach that no one else had done before and began its reporting.
Other media outlets were busy reporting on the performance and features of Spark's new handheld console, which celebrities Spark invited for its New Year's Eve gala, and the game players Spark had to choose from.
Only PCGAME compiled and compared data from TGA and the Spark Awards ceremony.
Is The Game Awards still the most influential game awards ceremony in the world?
This title came out.
It quickly attracted the attention of many players, and since other news had already been reported by then, it was almost the first time PCGAME released this news.
More than a dozen media outlets around the world reposted it, especially Chinese media.
Players quickly started discussing it.
Because this PCGAME report wasn't just sensationalist; it listed all the data in its entirety.
Starting with the comparison of viewership, TGA2019's live stream reached a record 4520 million views, but at the same time, the Spark Awards ceremony had a staggering 5.7 million views!
Of course, the number of views is inflated. After all, if a user clicks out and then clicks back in, that counts as one view. So, Spark, with its longer live stream, has an advantage. But no matter how much of an advantage it has, the gap between the two is still obvious.
They're not even in the same league.
Besides the number of viewers, TGA's previously touted "professionalism" has also been questioned.
Regarding the judging panel, the final number of judges for the Spark Awards ceremony, including media representatives, top 100 respondents, and those who completed the full and valid questionnaire, was 174,000.
Let's set aside the judges' professionalism for a moment. Just ask this: is the evaluation made by a few dozen judges who may not even have played the game more professional, or is the opinion of 17.4 people more professional?
That's over 100,000 people.
Even if there are substandard players, under Spark's highest and lowest ranking system, which doesn't carry much weight, it still best reflects the players' true opinions.
In fact, the number of people filling out the forms was much higher, nearly one million.
However, given how long the scoring sheet for the Spark Awards ceremony is, requiring reasons for each entry, and even including auditions and previews, it's quite remarkable that so many people managed to complete it.
In terms of judging professionalism, the awards ceremony at Xinghuo featured teachers from professional institutions for special awards in music, art, and movement.
Although the teachers at these professional schools may not be 100% professional, they are certainly more professional than those at TGA. Therefore, from all perspectives, Spark's awards ceremony is more prestigious than TGA in terms of both player recognition and professional recognition.
This assertion.
As the Spark Awards Ceremony gained immense popularity, it gradually gained recognition within the gaming community.
PCGAME, as the first media outlet to stand up and challenge TGA, received a lot of support, and its report quickly garnered hundreds of thousands of likes from players around the world.
And tens of thousands of comments.
Website traffic surged more than tenfold, and the number of fans on various platforms also increased dramatically.
Seeing that PCGAME was raking in traffic, other media outlets, like sharks smelling meat, also stepped in. At this point, Xinghuo also made its move. Didn't these media outlets previously say they didn't want Xinghuo's dirty money?
This time, Xinghuo used the same amount of money to negotiate.
result?
The result was a stunning 180-degree reversal in the attitude of the media across Europe and America.
The praise for TGA's professionalism goes unnoticed by players.
The praise has turned into one that extols the Spark platform, claiming that only a "iron triangle" of reviews from players, media, and professionals like Spark can better reflect the true status of the game over the past year.
He was arrogant at first and respectful later, which makes people laugh when they think about it.
The media's reaction and the pressure of public opinion eventually reached TGA, gradually becoming an insurmountable obstacle.
United States.
TGA headquarters.
CEO's office.
Jeff held his phone, his brow furrowed, watching the traffic outside the floor-to-ceiling window.
In the past, his favorite thing to do was to hold his phone, gaze at the bustling city, and discuss business at the same time, because it gave him a strange sense of success.
It would be even better if there was a blonde woman nearby to light his cigarette and pour him a drink.
But now, although his eyes are looking at the beautiful scenery outside the floor-to-ceiling window, his gaze is as empty as a hole.
"Are you really sure? This price is really low. If you hang up now and call back, the price won't be the same."
Beep~~Beep~~Beep~~
Upon hearing the busy tone on the phone, Jeff gripped his phone tightly, his muscles tensing with anger. He remained under this control for several minutes before finally catching his breath.
I silently put down my phone.
If you had to describe Jeff's feelings during this period in just two words, it would be "hell."
Chapter 499 A Complete Mess
What is the biggest fear for TGA and Jeff?
Is it a collapse in player reputation? Do players feel the TGA awards are unfair? Is it a lack of credibility?
NO, NO, NO.
These things are certainly important to an awards ceremony, but not that important.
For Jeff.
What he fears most is not anything else, but the decline in the influence of the entire awards ceremony.
The influence of an awards ceremony determines its commercial value.
Why is TGA more popular than the Golden Joystick? Because TGA has a greater influence, and greater influence means higher commercial value. Therefore, Jeff prioritizes fairness, credibility, and reputation over these factors.
They care more about influence.
As long as there's influence, time will heal those wounds. Those players who howled like wolves will still be sitting obediently in front of their computers next year, watching to see who will be the next Game of the Year...
This is Jeff's bottom line. As long as this bottom line isn't breached, he's completely unfazed.
But now, that line has been broken, and broken very easily.
Jeff glanced at his phone. This was the second call he'd received that day, from a sponsoring company that had been working with TGA for a long time. The caller didn't say anything, not even about terminating the contract.
Jeff had only explained that the TGA renewal contract for next year wouldn't offer such a high price. Jeff had originally intended to use his past business negotiation skills to put pressure on the other party, but instead received a reply.
"Do you still think TGA is the same as before? We're only offering this price because we're old friends. Don't be ungrateful after getting a good deal."
Jeff, who had been able to maintain his composure, suddenly felt a jolt in his head upon hearing this.
He was then held in place and held in place for several minutes.
However, whenever he thought about what he had just said, suppressed anger kept surging up his head.
Commonly known as being high.
The statement, "Do you still think TGA is the same as before?" was like a heavy hammer blow, slamming into his head.
"Who the hell do you think you are, daring to talk to me like that, F*CK!!!"
Jeff put his phone on the table, then picked up an ashtray and smashed it hard on the floor.
As the founder of TGA, he did a great deal of work to push TGA's commercial value to its peak, and most of these efforts were successful.
However, he now has to face the harsh reality.
This time he's really met his match.
It's like a car that sees a balloon in front of it, but when it crashes into it, it discovers that while it is indeed a balloon, it's filled with cement.
Until now, Jeff never imagined that TGA had fallen to this state. Was it because excessive commercialization had erased TGA's original authority, leading to player questioning and eventual collapse?
He had never thought of these things.
It's like a passerby seeing a small boat knock down a dam. Instead of considering whether the dam was already hollowed out by insects, he assumes the boat was responsible.
"Someone, book me a flight to Los Angeles..."
Jeff cursed as he spoke.
They called for help.
Soon, his assistant came to his side, but the assistant seemed a little puzzled when he heard his request.
"Boss, aren't you going to China?"
Logically speaking, if Jeff wanted to back down, the best way would be to go to China.
Jeff knew that his best option was to go to China, but deep down he was still unwilling to admit that he had failed.
There was also a strange fear of that man, and I didn't know what to say when I went to Xinghuo.
After all, during the Summer Game Festival, Lin Li had actually discussed some TGA reforms and collaborations with him, meaning that Jeff could have chosen to bind TGA and Starfire to some extent at that time.
But at that time, Jeff had just hosted the most anticipated game awards ceremony of the Summer Game Festival, and the commercial influence of TGA had reached its peak.
The prestige of the twice-yearly business awards ceremony attracts a large number of sponsors.
spark?
What is Spark anyway?
But now, even though no one has mentioned it, Jeff still feels like he's been slapped hard across the face from afar, and the psychological damage from that slap is considerable.
He planned to go to Los Angeles first, to Spark's US headquarters, to test the other side's attitude.
So, when he heard his assistant ask him why he didn't go to China...
The defense was broken directly.
"FK, FK, FK, what right do you have to question my decision? I asked you to buy me a plane ticket, can't you understand human language?"
The assistant, who had been inexplicably scolded, cursed Jeff in his heart as a coward, wondering what kind of time this was, but could only reply with a blank expression.
"Yes"
The assistant turned and left.
Jeff took a deep breath, trying to calm his anger and unease.
Deep down, he still felt he hadn't lost, because he believed the reason he lacked influence this time was because Spark had spent a lot of money.
The things Spark is doing now can also be done by TGA.
Moreover, if Spark Entertainment can afford to spend so much money on a New Year's Eve gala this year, do you think they can afford to spend the same amount of money next year?
However, the problem is...
This world doesn't revolve around him, and he can't ignore the influence of Spark just because he wants to.