Game development begins with destroying Girls' Frontline.

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Cloud Explosion Studio.

meeting room.

At 8:50 a.m., several people had already arrived at the conference room, but the meeting had not yet started.

Yu Zhong also arrived at the conference room.

He is organizing the materials.

Then I saw a news pop-up from WPS.

[Shocking! The most influential gaming company in China is actually this one?]

The term "Spark" was mentioned 71 times at the China-Japan Game Summit. Why does Spark have such a significant influence in Japan?

to be frank.

Since I was taken to the police station.

Yu Zhong has been deliberately avoiding anything related to Xinghuo.

Including news.

In Cloudburst, the words "Spark" are basically censored.

Not only does he not watch it, he also forbids his employees from watching it.

In his own words.

"Watching too much rubbish will affect the studio's creative thinking."

This is Yu Zhong's original statement at the meeting.

Therefore, he usually ignores the words "Spark" when he sees them.

It's the same this time.

However, when he closed the news, he misread the location of X and clicked on it directly.

His computer was connected to the projector at that moment.

Therefore, the news was also simultaneously displayed on the projector.

As a result, a very awkward situation arose on the spot.

Do you remember what we just said?

Yu Zhong himself doesn't read any news from Xinghuo, nor does he allow his employees to.

This is a completely insane operation by the boss.

This naturally increases the difficulty of the company's recruitment.

The logic is actually very simple. You're doing a good job at work, but you get yelled at by your boss just because you played a game on Spark for a while. How would you feel?

If you work for a large company with good benefits, then it's fine.

But cloud bursts are not like that.

The wages were below average, and the project was a well-known "unfinished building" in the industry. There weren't many people coming to the project, and several were driven away by Yu Zhong's scolding.

Human resources are also a tragic issue.

Because he can't recruit anyone, Yu Zhong doesn't consider whether it's his own problem; he just blames the HR department for being incompetent.

Therefore, the personnel at Yunbao came up with a solution that would satisfy both sides.

She would proactively inform new employees not to mention Xinghuo in front of Yu Zhong when they joined the company.

Some new employees don't know the details, and HR will vividly recount how Xinghuo made the boss withdraw into himself back then.

As people talk more about personnel.

She's almost turned this whole story into a joke.

It's not only effective, but also very funny.

It all happened by a twist of fate.

A strange tacit understanding has formed within the Cloud Explosion Studio.

Everyone knows that the boss was driven to despair by Xinghuo, so he deliberately avoids mentioning Xinghuo.

Ever since.

When Yu Zhong was casting the news onto the projector,

The atmosphere at the scene became eerie.

Should I look at it or not?

In the end, everyone was forced to watch the news because Yu Zhong did not shut down the news website immediately.

"This world is really strange. Why is it that when we hold a China-Japan game summit, all the media outlets are talking about how great Xinghuo is?"

"Is Spark the only game left in China? That's ridiculous."

Yu Zhong's expression was one of utter disdain.

While complaining, he browsed the news on his computer.

He viewed it with a critical eye.

Because from the morning broadcast for commuters this morning until now.

Even though Yu Zhong had deliberately tried not to pay attention to Xing Huo.

But the information from the Sino-Japanese Game Industry Summit still flowed into his ears like a stream.

This piqued Yu Zhong's curiosity as well.

What exactly did Xinghuo do that it's being reported everywhere?

In fact, Spark has been widely reported.

The reason is very simple.

It's because of "unexpected effects"

Looking at the news traffic of major websites, unexpected events tend to receive more attention.

For example, when China won the table tennis championship, it didn't generate much buzz.

Because everyone had expectations.

In contrast, Chinese football, let alone winning the championship, generates a lot of buzz even when it just goes through the group stage.

Because this was outside the audience's expectations.

The reasoning behind the sudden emergence of the China-Japan Game Summit as a hot topic is actually the same.

Originally, before the summit.

Many media outlets had already prepared their articles.

Articles like these have a format; you can just report according to the fixed format. After all, under normal circumstances, there's really not much to say about official meetings like this.

Unless you can interview some industry leaders, but even if you do, it's still an interview, not a report on the summit itself.

So when many media outlets go there, they don't actually intend to report anything.

However, the summit had only just begun.

Some of the more experienced journalists sensed something was amiss.

Soon after, the Japanese manufacturer's representative finished speaking.

They already knew that the draft they had prepared was useless and they had to rewrite it!

"Just how much more is Xinghuo hiding?!"

When a reporter says this, it carries a hint of mixed feelings of love and hate.

It was originally a perfunctory assignment.

It suddenly became a major test for the industry.

After the summit, Capcom, Nintendo, Konami, and a whole host of other Japanese companies announced their collaborations with Spark, collaborations that had not been previously revealed.

Some of this content isn't limited to non-gaming media.

Even gaming media outlets were hearing about it for the first time.

For example, Final Fantasy XIV might launch a new server on the Spark platform as a global server.

For example, Spark is developing a dual-platform game with Capcom.

There are also negotiations progressing on remakes of some well-known IPs.

This information comes from Japanese companies.

Furthermore, this summit was the first time that Spark's influence in Japan was clearly and explicitly presented to players, especially Chinese players.

That's how many things are.

Without a reference point, you know it's big, but you don't know exactly how big it is.

Now, with the China-Japan summit approaching...

Players use penguins and sparks.

This is the first time I've seen the gap between a global company and a local company so concretely.

Penguins may be large, but they're only tough at home.

Although Spark is much smaller than Tencent, it is a truly global company.

Both companies appear to be game companies, but in reality they are not even in the same industry.

These things were actually known within the industry long ago.

However, in terms of perception, it's not as direct as this summit.

Some media outlets have done an interesting statistic: in the speeches of several CEOs of Japanese companies, the name Spark appeared 71 times, while Penguin only appeared 6 times.

Furthermore, the collaboration between Japanese companies and Spark, as mentioned in their speeches, is clearly a global partnership.

All six appearances of the penguin were collaborations aimed at the domestic market.

Comparing goods is worthwhile, but comparing people is a recipe for disaster.

The convergence of this information leads to what is known as the "unexpected effect."

Chapter Ninety-Nine: censored words in Yu Zhong

This "unexpected effect" refers not only to the reactions of Chinese players to Xinghuo, but also to a large number of ordinary people.

"Does our country have such amazing game developers?"

That's roughly the general reaction.

In short, the massive amount of media coverage this time is essentially similar to Huawei's launch of a mobile phone chip with performance comparable to Apple's.

Most of the time, people said, "We knew you were awesome, but we didn't expect you to be this awesome."

The emergence of such reports has both positive and negative aspects.

The benefit is that it will increase Xinghuo's visibility.

The downside is also obvious: if Starfire is set too high, players' expectations for it will also become higher.

The reason why the reputation of the previous game, "Zero," collapsed was because of this.

Aside from some issues with the game itself, such as character design not appealing to players' preferences, there are other problems.

The bigger reason is that Terminator Zero was made by miHoYo.

Moreover, miHoYo also bought a lot of users and was still previewing the game before its official launch, frantically boosting its own popularity. It topped the download charts in multiple countries and featured highly realistic combat.

This has raised players' expectations to a very high level.

The last server to open.

It's just a passable piece of work.

If your reputation doesn't collapse, who will?