Back in the 1970s, my yandere husband pampered her unbridledly

Chapter 162

Liu Fang took out another report to Zhuang Yan, "This is a sales comparison chart, the sales in the first two weeks are very good, and it is also related to the fact that our love style clothing has just entered the market, in recent days, sales have continued to decline, it stands to reason that we have new clothes every few days, and the sales will not be too bad, but look at this comparison, it is a bit abnormal." "

Well, what else?" Zhuang Yan asked Liu Fang as she looked at the report.

Liu Fang continued, "There are also these four places we selected, which are selected according to the consumption level of Beijing, but the sales situation in each area is somewhat obvious, such as the Hutong District, the skirts are sold less, we will put the freight in the past, all pressed there, and it can't be sold, and other areas will be out of stock, back and forth to transfer goods, delay customer time, and some don't like to wait, so they don't buy." I wondered if we could sell different kinds of clothing depending on the region.

After Liu Fang finished speaking, she looked at Zhuang Yan, and Zhuang Yan also looked up at her, but she didn't expect that in less than a month, Liu Fang could learn so much and see the problem clearly and accurately.

Zhuang Yan praised, "Sister-in-law, amazing, now she looks more and more like a strong woman, it's too right to let you come this time."

"What's the matter, these are all summarized by us together, and they are everyone's credit. However, I did learn a lot after seeing the prosperity of Beijing.

Liu Fang sighed a little, Beijing is worthy of being a big city, and she came from this village, but she has not adapted to it yet.

Zhuang Yan hooked her lips and smiled slightly, "This is prosperous, is the department store going? "

When the economy opens up, that's the beginning of prosperity, and now it's not prosperous.

When it came to the department store, Liu Fang didn't speak, Mu Xiulin took it, "I went, I watched at the door for a long time before I dared to go in, it's too good there, there are everything, many of them I haven't seen, I don't know them." It's also very beautiful, and the things are expensive. "

He went with Li Wei, Li Wei has been in contact with so many things, so many people, and he is also stunned at the door.

They have seen the most supply and marketing cooperatives, but they didn't expect that there is a shopping mall, although it is also run by the state, and the things inside also need tickets, but it is not comparable to the supply and marketing cooperatives.

Not only the decoration and goods, but also the people who looked at it, made them ashamed of themselves.

It would be good if someone had been there, Zhuang Yan said, "If we sell Aifeng clothing in the mall, will the sales be more stable

?" Mu Xiulin exclaimed, "Go to the mall to sell it, is it really fake?"

Several other people were also surprised when they heard Zhuang Yan's words, but they didn't react as much as Mu Xiulin.

Liu Fang also followed Mu Xiulin and asked, "Can it really be sold in the mall?" If it can, not only will the sales be stable in the future, but our brand will be more widely disseminated.

Zhuang Yan smiled and nodded, "Yes, there are many benefits to entering the mall, so we have to hold a meeting to study the future development strategy."

Then Zhuang Yan said today's feelings and thoughts, which were similar to Liu Fang.

The four places should be targeted and cannot be generalized.

At the beginning, the sales were good, and everyone was curious about this brand, so they would buy one or two pieces. After a long time, those who have the ability will continue to buy, and those who can buy it or not will take a look at it.

This has also led to a decrease in the purchasing power of ordinary areas, especially skirts, clothing that is not suitable for labor, and they have less demand.

And for those who have money, for whom clothes look good, the main thing is to look good.

In response to this, it must be adjusted. Liu Fang also saw the problem, but she hadn't thought about what to do yet.

The simplest is to put different styles of clothing in different regions, and ordinary areas sell some coarse cloth clothing, which is more suitable for work.

In other areas, too, the focus is on this type of clothing according to the preferences of people in the vicinity.

This is the quickest way to change, but it can also have its downsides. Aifeng is going to take the high-end route, the ordinary area is replaced with coarse cloth clothes, there are no skirts and formal wear, if people in that area want to buy in the future, they will not go to Aifeng, because in their hearts, Aifeng only sells clothes for work.

But it's not the same if you have a separate clothing counter in a mall.

First of all, those who can enter the mall must be strong. The reason why ordinary people are stunned when they go to the mall is because the things inside are rare and expensive, and they can't be bought at ordinary times.

Then when you have a shopping mall dress, you will definitely wear it on important occasions, or you can show off with the people around you when you usually wear it.

It's like people who have watches in this day and age will have nothing to wipe and look at the time.

No one doesn't like to show off, and even if you buy a plop costume at the mall, you will feel better than the outside.

Moreover, the people who go to the mall to buy clothes are all capable and rich, so that they like the clothes they love, and then they will take the high-end route.

"So how do you connect the mall with the districts, so that people don't feel that the clothes in each area will lower the grade of the mall. Liu Fang asked.

This is the crux of the matter, "We can say that the mall is the headquarters of Aifeng clothing, that is, the general sales point, and other regions are branches." That is, it is a branch established in order to better serve the public and save the trouble of public travel. "

It's like opening a branch to join, the headquarters is tall and popular. The branch will also be popular, and the branch will launch specific styles of clothing according to specific environments. The clothes purchased in the branch will also be stained with tall edges, adding some aura to ordinary clothes and promoting purchases.

Everyone was still thinking about what Zhuang Yan said, and Zhuang Yan continued, "It's like clothing in the ordinary area, in the future, we will focus on selling some coarse cloth clothes that are suitable for work and labor, but you can display some special skirts and formal wear, one piece of each, if necessary, you can customize it according to your figure." This will not only sell, but also give customers a sense of specialness, who doesn't want a special piece of clothing, or the clothes of a big brand such as Aifeng. "

No matter what it is, it will sell well and be popular if it is made in limited quantities.

In this way, the shopping mall will drive four branches, and the sales will be much more stable in the future, and there is no need to sell only one type of clothing.

After Zhuang Yan's analysis, everyone is also clear about such benefits, as if seeing that in the near future, everyone will be proud to have a love style clothing.

Mu Feng didn't want to hit them, but seeing that Mu Xiulin was floating, Le's mouth couldn't close, "Then how do you settle in the mall?"

After speaking, he looked at Zhuang Yan, didn't know what he thought, and continued, "Second sister-in-law, do you have a way, or do you know the manager of the shopping mall." "

Otherwise, how could he want to go to the mall to set up a counter, he didn't believe it if he didn't know anyone.

When Zhuang Yan heard this, she shook her head, "There are no people we know, this is also our top priority, find a way to settle in the mall." "